Promoting In Other Places
In a recent webinar cohosted by Mark Dawson and Joanna Penn, they reminded listeners to consider promoting self-published books in places other than America. In Amazon.au (Australia) and Amazon.uk (United Kingdom), competition is considerably less than here in the USA. The interest in other countries depends on content and genres. Sci-fi, fantasy, thrillers, and contemporary romance are global and do rather well in Europe and Asia, while historical romances set in 19th century England might find a viable market in Britain, but not in Germany. Always keep your target audience at the forefront, whether you’re writing or promoting.
You’ve heard of grow where you’re planted? In today’s world, it’s promote where you live. You need a website. Build a social media platform, even if you’re technologically challenged like moi. Find a friend who knows how to navigate the morass of social media, or have a techy at WordPress walk you through it. More and more, agents and publishers expect authors to do their part of the marketing and promoting. So it would serve you well to start building that platform, whether you decide to go indie or traditional. You need a place for people to find you, and from that starting point, find your books so they can buy them! Potential readers can be directed from your website to read about and purchase your books and get word of those books that are coming soon!
A recent visit to Half-Price Books revealed shelf after shelf of audio books – they’re here to stay and gaining popularity. The initial financial outlay for audio may be a bit more, but you can grow a huge audience in a very short time. In that same vein, you might consider a Braille version for the sight-impaired, even donating a free copy or two to a local library. Consider having a promotion party at work after hours or during lunch. Have an email list to announce books that are out or books that will be out soon to your friends and acquaintances, telling them where it will be available and when. Don’t be shy! Have cards printed up with your email address and website information so people can find you. Promote yourself!
Thanks for walking through the corridor with me.